{"id":60696,"date":"2023-08-03T11:17:26","date_gmt":"2023-08-03T11:17:26","guid":{"rendered":"https:\/\/sociallypowerful.com\/our-work\/harnessing-the-collective-brand-power-of-ulta-beauty-loreal-to-own-back-to-school-looks\/"},"modified":"2023-09-12T11:38:58","modified_gmt":"2023-09-12T11:38:58","slug":"ulta-beauty-marketing-campaign","status":"publish","type":"our-work","link":"https:\/\/sociallypowerful.com\/our-work\/ulta-beauty-marketing-campaign","title":{"rendered":"Harnessing the collective brand power of ULTA Beauty & L\u2019Or\u00e9al to own back to school looks."},"excerpt":{"rendered":"","protected":false},"featured_media":60641,"parent":0,"template":"","meta":{"content-type":""},"our-work-category":[329,31],"our-work-platforms":[3,10],"our-work-related-service":[332,36,34],"class_list":["post-60696","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","our-work-category-beauty","our-work-category-fashion","our-work-platforms-instagram","our-work-platforms-tiktok","our-work-related-service-influencer-marketing","our-work-related-service-community-management","our-work-related-service-paid-media"],"acf":{"title":"Harnessing the collective brand power of Ulta Beauty & L\u2019Or\u00e9al to own back to school looks.","background":"https:\/\/sociallypowerful.com\/wp-content\/uploads\/2023\/08\/Socially-Powerful-Ulta-Beauty-Influencer-Marketing-Agency-e1691676305130.jpg","small_title_about":"About","title_about":"To activate L'Or\u00e9al\u2019s first multi-product creator-led TikTok campaign in collaboration with ULTA!","description_about":"Harnessing the collective brand power of ULTA and the L'Or\u00e9al brand portfolio, the campaign goal was to empower returning students to be bold and expressive through colour cosmetics through the creativity and shareability of the TikTok platform. With the #ShowUpBold challenge, we asked TikTokers to celebrate students going back-to-school with a colorful and expressive look","bottom_pink_title":"#ShowUpBold - A creative social-first marketing campaign for ULTA Beauty.","services":[439,453,438],"video":"https:\/\/sociallypowerful.com\/wp-content\/uploads\/2023\/06\/video-1-cd1ea444-1.mp4","title_challenge":"L'Or\u00e9al USA's Strategic Evolution through TikTok.","description_challenge":"L'Or\u00e9al USA aimed to evolve its brand communications to meet the ever-changing social media landscape, create experiences that truly connect with the next generation of beauty consumers and help to build brand love. TikTok offers the perfect platform for beauty brands to connect with Gen-Z consumers authentically. It has cultivated a hyper-engaged beauty community with its easily-digestible, relatable and additive content. Both users and the algorithm prioritise creativity over artifice, which has democratised beauty, changing the way consumers buy these types of products forever.
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\r\n","text_boxes":[{"text":"Reviving Back-to-School Vibes: L'Or\u00e9al's Bold TikTok Campaign with ULTA Empowers Gen-Z"},{"text":"To activate L'Or\u00e9al\u2019s first multi-product creator-led TikTok campaign in collaboration with ULTA to target Gen-Z and celebrate Back-to-School with color cosmetics. We devised a campaign creative that empowered returning students to be bold and expressive through colour cosmetics.
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\r\nStudents have missed out on experiences, friendships, and milestones over the past two years of coronavirus disruption. For Back-To-School, there was a sense of needing to make up for lost time and come back ready to make a statement. With the #ShowUpBold challenge, we encouraged TikTokers to celebrate students returning to school after the pandemic with colourful and expressive looks.
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\r\nOver 20 beauty and lifestyle creators were challenged to create bold and inspiring makeup looks utilising best-sellers from L'Or\u00e9al. To further boost relevance and UGC, we commissioned an up-and-coming artist & songwriter Kyla Imani to create the campaign custom sound \u201cShowing Up Bold\u201d. The sound has been since been used over 7K times by TikTokers . The campaign not only surpassed estimated KPIs for reach but also generated high engagement and positive sentiment.
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\r\nThe numbers spoke for themselves: a staggering 137 million views and an impressive 4 million engagements were garnered, solidifying the campaign's magnetic appeal and its ability to instantly capture audience attention. The monumental reach and engagement of the campaign underscored its resonance with the target demographic, showcasing the exceptional synergy between Socially Powerful, L'Or\u00e9al, and ULTA Beauty in delivering an impact-driven, memorable, and resonant campaign.
\r\n","stats_result":[{"number":"137M","title":"VIEWS"},{"number":"4M+","title":"ENGAGEMENTS"},{"number":"20","title":"INFLUENCERS"}],"gallery_results":["https:\/\/sociallypowerful.com\/wp-content\/uploads\/2023\/08\/Socially-Powerful-Ulta-Beauty-Influencer-Marketing-Agency-e1691676305130.jpg","https:\/\/sociallypowerful.com\/wp-content\/uploads\/2023\/08\/Socially-Powerful-Ulta-Influencer-Marketing-Agency.jpg","https:\/\/sociallypowerful.com\/wp-content\/uploads\/2023\/08\/Socially-Powerful-Ulta-Influencer-Marketing-Agency-1.jpg","https:\/\/sociallypowerful.com\/wp-content\/uploads\/2023\/08\/Socially-Powerful-Ulta-Influencer-Marketing-Agency.png","https:\/\/sociallypowerful.com\/wp-content\/uploads\/2023\/08\/LOreal-influencer-marketing-agency.jpg","https:\/\/sociallypowerful.com\/wp-content\/uploads\/2023\/08\/LOreal-influencer-marketing-agency-3.png","https:\/\/sociallypowerful.com\/wp-content\/uploads\/2023\/08\/LOreal-influencer-marketing-agency-4.png"],"brand_logo":"https:\/\/sociallypowerful.com\/wp-content\/uploads\/2023\/07\/Ulta-Beauty-Socially-Powerful-Influencer-Marketing-Agency.png","choose_video":true,"embed_codes_challenge":[{"embed_code":"